What Has Value in the Age of AI? (YouTube Video Transcript)

(00:00:00) Your YouTube transcript will appear here (00:00:00) like when information is like free and (00:00:03) infinite with chat GPT or AI or (00:00:05) whatever, what actually has value in (00:00:08) this industry. (00:00:11) And an interesting example, I asked her (00:00:14) to like elaborate a bit and she said, (00:00:16) for example, there was a lot of women in (00:00:17) her community that their point of (00:00:20) differentiation used to be making a (00:00:22) beautiful ebook. (00:00:24) >> Like just being able to get the graphics (00:00:26) pretty or, you know, or making pretty (00:00:29) graphics. it things like that used to (00:00:31) give you an edge, right? But now that (00:00:33) anyone can kind of produce graphics or (00:00:36) or PDFs or whatever, like what actually (00:00:40) is the value in this world? (00:00:44) >> Um I'm interested to hear what you have (00:00:46) to say, but I will answer first. Um (00:00:48) [clears throat] (00:00:49) I think so first off, just for everyone, (00:00:52) information has been free for a very (00:00:54) long time. So this is not new. there's (00:00:56) this great thing called the internet and (00:00:58) people could search for information and (00:00:59) it was readily available. So what (00:01:01) appears to be this like crazy thing like (00:01:03) how could we how could we hide or you (00:01:05) know put information behind a payw wall (00:01:07) when it's so readily available. I had a (00:01:09) a professor one of my favorite (00:01:10) professors in college who said he was a (00:01:13) career consultant and he said you know (00:01:14) consulting is basically like sitting (00:01:16) next to a river with a cup in hand and (00:01:19) taking a cup out and then handing it to (00:01:20) someone and charging them for it. And (00:01:23) I've always actually always remembered (00:01:24) that kind of visual. And so a lot of the (00:01:26) information component is when there is (00:01:28) infinite information, the value is in (00:01:30) the selection and curation because no (00:01:32) one has the time to consume all of it to (00:01:35) figure out what's good. And so at the (00:01:37) end of the day, most of the time we're (00:01:38) always selling time, a compressed time. (00:01:40) Like when you see uh a year of dates (00:01:43) dating in 10 minutes, it's like it's a (00:01:45) time compression. People like, "Oh, this (00:01:47) is a good deal for my time." And so (00:01:49) things that make things faster, things (00:01:50) that make things easier, things that (00:01:52) typically people will just aggregate (00:01:53) towards. And so removing friction from (00:01:55) people's lives will always be something (00:01:57) that humans will go towards. Now AI has (00:01:58) done a lot of that for sure, but like we (00:02:00) can still there's still value to be to (00:02:03) be given to people by your specific way (00:02:06) of doing something. So I'll just say (00:02:08) that like big picture that's number one. (00:02:10) The second component is um which might (00:02:12) be like teased out from her question is (00:02:14) like what things are valuable and (00:02:16) obviously we're talking school here. So (00:02:17) like what things are valuable within the (00:02:19) context of a community and so uh if (00:02:24) the things that AI can do will replace (00:02:26) things that humans can do over time. I (00:02:27) don't think anyone's really arguing (00:02:28) that. And so we just have to ask the (00:02:30) question like what things can humans do (00:02:32) that AI can't do which that that number (00:02:34) gets smaller, right? But people in a (00:02:37) world that everything is fake will (00:02:38) probably crave realness and authenticity (00:02:41) more than anything else. And so having a (00:02:43) community of real people going through (00:02:45) real you know struggles and problems etc (00:02:47) and then sharing that I think will (00:02:49) always be valuable and if anything more (00:02:51) valuable in the future. I mean (00:02:52) fundamentally like we're making a very (00:02:53) big bet on it because we believe that. (00:02:55) Um so that's thing one. Now um (00:02:58) underneath of that it's what whatever (00:03:01) you teach there's typically some element (00:03:03) of it that's like here's my way of doing (00:03:05) something and then there's some element (00:03:07) that is consumable within that (00:03:08) community. So community itself is (00:03:10) consumable. Like if you had community (00:03:11) last month, it's not like this month (00:03:13) you're like, "Well, I don't want (00:03:13) community anymore." You still want (00:03:15) community, right? So you consume that (00:03:17) product, if you will, month over month (00:03:19) over month. Um, now there's different (00:03:22) examples of like what other things, now (00:03:24) this is going to be kind of niche (00:03:25) specific to whatever your thing is, uh, (00:03:27) can someone after they understand my way (00:03:29) of thinking or my process or my method (00:03:31) or whatever, how can they what are the (00:03:32) inputs of that system? And so in the gym (00:03:35) launch world, it was like we delivered (00:03:37) ads. That was the inputs of the system. (00:03:38) We would go test ads. We'd figure out (00:03:40) the ads winners and we'd say, "We (00:03:41) already showed you how to how to run (00:03:42) them and how to sell people once they (00:03:43) came in." But the input was the ad. Uh (00:03:46) there's a 3D printing community. Their (00:03:48) input was they go look at trending uh (00:03:50) products and they're like, "Okay, we've (00:03:52) already taught you how to go 3D print (00:03:53) our way. Here's the trending products (00:03:55) for the week or the month." And so (00:03:56) people were like, "That's consumed (00:03:57) because next month they'll be (00:03:58) different." There was a wholesale guy (00:03:59) who was in here with really good (00:04:00) retention. His thing was uh his team (00:04:03) would go search for different uh homes (00:04:06) uh that were, you know, potentially good (00:04:07) deals. all the numbers pencled out and (00:04:09) then all people had to do is just go (00:04:11) there and if they walked in it looked (00:04:12) good then they would buy it but next (00:04:14) week it's going to be different. There's (00:04:15) financial guys who do stock you get the (00:04:17) idea here is that like there's you have (00:04:19) to just think what is the consumable (00:04:20) portion of the value that I can help (00:04:22) create and and separate that out from (00:04:25) like maybe the one-time component. So (00:04:26) some some of you guys sell courses, some (00:04:28) of you guys sell uh webinars, things (00:04:30) like that. Um you know through school (00:04:33) and that is a onetime value which you (00:04:35) can charge whatever the relative value (00:04:37) is to the person after that the value (00:04:39) has to be sign like typically the value (00:04:41) will be smaller because it's only based (00:04:43) on what is consumable. And so just (00:04:45) making sure that that is priced (00:04:46) appropriately I think will help a lot of (00:04:48) people get better retention in your (00:04:50) communities. Um, and so yeah, I think (00:04:52) there's tons of stuff that still has (00:04:54) value. Like you still have friends. You (00:04:56) still are, many of you are married or (00:04:57) have spouses, things like that. AI has (00:05:00) not replaced that. And I think if (00:05:02) anything, like the desire for true (00:05:03) humanness will only go up. Like people (00:05:06) have never been more lonely in the age (00:05:08) of social media. What was supposed to (00:05:09) connect is that separated us. And so I (00:05:11) think having, you know, the platform for (00:05:12) communities, I mean, our whole goal is (00:05:14) to make it, you know, real. (00:05:18) Real quick, I'm going to show you the (00:05:19) exact 10-stage road map from zero to 100 (00:05:22) million plus that less than 1% of (00:05:24) companies finish. I've now done multiple (00:05:26) times. And so I can say with a lot of (00:05:27) confidence that these are the stages as (00:05:29) headcount increases that you need to get (00:05:31) through. And I broke each of these down (00:05:33) by eight different functions of the (00:05:35) business, what the constraint feels (00:05:36) like, like what are the symptoms of it (00:05:38) when you're going through it. And then (00:05:39) what steps we actually took to graduate. (00:05:41) And we've done this across software, (00:05:43) physical products, uh, service (00:05:45) businesses, brickandmortar, all of this. (00:05:47) And it works. And it's my gift to you. (00:05:49) It's absolutely free. And so the link's (00:05:50) in the description, but you just go (00:05:52) acquisition.comroadmap. (00:05:53) Just enter your info and it'll spit it (00:05:55) right back to you. Offering.